About us
Our Founders
We're Kevin Bell & Kalia Bell, the creators of The Bell Brand. Born and raised in Harlem, NYC, we grew up in a time when our community was our family, and our family was the community. We learned early on that the bonds we share are unbreakable, and that together, we’re stronger. It’s this deep sense of unity and belonging that led us to create The Bell Brand a brand that’s deeply rooted in the values of family and culture.
Our logo, the butterfly, symbolizes the journey we’ve all been on. Just as a butterfly grows and transforms into something beautiful, so does our culture. The butterfly represents the resilience and beauty that comes from growth, change, and community. It’s a reminder that we’re constantly evolving, and with each step forward, we’re becoming something greater. When you wear The Bell Brand, you’re not just wearing a piece of clothing; you’re carrying a symbol of transformation, of the strength that comes from unity, and of the beauty that’s born from our shared experiences. This is our story, and it’s one we’re proud to share with you.
Our Vision
Our vision is simple: to be the heart of our community. We’re building on the legacy of those who came before us and making sure that our culture stays strong for the ones who’ll come after. Wearing The Bell Brand means you’re part of something that’s bigger than all of us, a shared journey that keeps us connected.
Our Mission
At The Bell Brand, our mission is to celebrate our culture, uplift our family, and create something that speaks to who we are. We’re not just making clothes; we’re building a family that represents our community’s spirit one that’s Legendary, Authentic, and deeply rooted in our heritage. Each piece is a testament to the unity and strength that define us. Wear it with pride, and say it with your chest—because this is about where we’ve been and where we’re going together.